Great marketing isn’t only about what you send. It’s also about how the person receiving it experiences the message.

In this Grand MarTech Group session, Patrick Seaton, creator of AskAlex, explores the often-missing “receiver layer” in AI-assisted marketing. You’ll discover how neuroscience can help you evaluate outreach, emails, and campaign messages before they reach your prospects, so your communication is more likely to create connection and conversation. 💗

This session is designed for marketing practitioners, marketing ops leaders, and anyone responsible for outreach and campaigns designed to generate conversations.

✨ You will walk away with:

• A five-question framework for evaluating AI communication tools through the lens of the receiver

• A practical three-lens pre-send audit you can apply to real outreach

• A scorecard to identify where the receiver layer may be missing from your current marketing workflow

Because better marketing isn’t always about generating more. Sometimes it’s about understanding the person on the other side of the message. 🤝

The Grand MarTech Group connects, educates, and empowers marketers to stay ahead of trends and grow through collaboration. Hosted by Kelvin Holliday, each session blends the latest marketing technology with EDUnetworking, featuring engaging breakouts that spark real conversations and collaborations among marketers, tech-savvy entrepreneurs, and business builders.

Meeting Times: Every 3rd Wednesday of the month

Date: September 16, 2026 (Wednesday) 

4 PM - 5 PM PT

7 PM - 8 PM ET

9 AM - 10 AM September 17, 2026 (Thursday) Australia/Sydney

Location: Zoom

MEET THE GUEST SPEAKER:

Patrick Seatonis the creator of AskAlex, a neuroscience-based communication thought partner that runs inside Claude as an MCP. His work sits at the intersection of brain science and AI-assisted marketing. His focus: making sure what your stack generates actually lands with the person receiving it, not just the person sending it.

MEET THE GRAND MARTECH HOST:

Kel Holliday is a 5 times best-selling author and recognised internationally by Fox ABC and NBC media as a top 10 professional in leadership systems.

Family is everything to Kel. He has 3 loving daughters, all health professionals, a son who leads one of the largest Canadian sound recording studios, and 3 grandsons.

Kel is a leading expert in the creation of time and freedom and he lives what he teaches having visited 13 countries in the past 18 months and now living in northern Thailand with his new bride.

Kel is a serial entrepreneur having built his first million $$ business (45 million plus) at age 24 while at the same time teaching business management at TAFE at night.

Kel has ALWAYS loved tech and teaching. He is a multi global award-winning entrepreneur and has always been at the forefront of technology solutions and education since personal computers were a thing.

You Never Know Who You Will Meet!

Members have made many Grand Connections that have led to lasting relationships in our community. These connections have turned into collaborative ventures, partnerships, speaking engagements, podcast interviews, referral partners and great clients! You have the opportunity to meet like minded businesses to share and receive skills, resources and connections based on our founding principle of Grand Giving. Collaboration is an essential part of reaching your Grand Potential. We are even better together on this Grand Adventure.